eCommerce Blog

7 Essential Tips for E-Commerce Marketing

Your decision to become a merchant was likely driven by your passion for your product — not necessarily by marketing in and of itself. The reality, though, is that you can’t have a successful business in 2018 without having a killer e-commerce marketing approach first. Of course, if you’re like many product sellers, you have no clue where to start when it comes to marketing yourself. The fact that e-commerce marketing tactics are always evolving...

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5 Tips On How to Gain Customer Loyalty So They Keep Coming Back

The business world is not for the weak. The only way to succeed in it is to create a winning strategy that keeps you one step ahead of the competition. If you’ve ever wondered why competitive brands keep besting you, look at their customer base. Loyal customers mean winning businesses. Customers will jump ship to another brand when they feel there’s a better value elsewhere. That means you’re going to have to find ways to...

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Google Analytics for Shopify: A Lightening Fast Guide to Getting Up and Running

If you are running an eCommerce platform on Shopify, you may already know how important analytics and data are to the success of your business. Using Google analytics for Shopify is an important component of understanding and targeting your potential and return customers. Read on to discover more in our lighting fast guide to google analytics for Shopify. What Are Google Analytics for Shopify? Google analytics provide important insight into who your customer is and...

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What is Remarketing and How Can it Make You Money? A Lightning Fast Guide

Imagine delivering a marketing message on high-profile sites after someone visited your site. The visitor now sees an enticing offer culling them to return and complete their order. This outreach is what you’ll find in remarketing campaigns. What is remarketing? Remarketing lets your site place a tracking cookie on a user’s computer. These cookie swaps ads for your own giving your marketing efforts an omnipresence. The repeated ad exposure boosts brand awareness and encourages repeat Read more…

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7 Important Online Shopping Trends that are changing the face of e-commerce in 2018

18% of the global retail sales in 2018 is expected to be generated from e-commerce sites. The e-commerce shopping experience should begin with an appealing, easy to navigate, and well-designed website. Today’s best cloud-based e-commerce platforms provide the ability to easily customize your site for superior shopping functionality. Best shopping cart design practices and a clear delineation of steps in the order process can put an end to shopping cart abandonment and conversion rate drop. Read more…

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5 Ways Your Business Can Build Customer Loyalty

What can you do to keep your customers coming back every time? Follow these methods to build customer loyalty and keep your consumers happy. About four in five Americans consider themselves to be loyal to certain brands or retailers. We’ve all heard about how much more cost-effective it is to keep a current customer than acquire a new one. But this is becoming harder to do in a world where nearly 50% of consumers are Read more…

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Learn How to Analyze Customer Sales Data

Knowing your customer sales data can help you manage and improve sales productivity. Take a look at these tips that will help you analyze your sales data. Analyzing customer sales data can help you to keep your company agile and responsive to your customer base. But there are lessons to be learned and pitfalls to be avoided so that you use the data to improve sales productivity. Here’s our handy guide on how to analyze Read more…

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5 Methods of Sales Data Analysis You Need to Try

Are you looking for ways to analyze the sales data of your customers? Here are some sales data analysis methods you need to try out to learn more about them. Digging into your sales data analysis can make or break your company. You need to understand what you are looking at, and why the numbers available are so significant. If you can see the importance of the data, you can make improvements to your company Read more…

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5 Tips For Increasing Revenue For Your Ecommerce Site

Do you want to double, or even triple the revenue for your ecommerce site? Follow these tips for increasing revenue and finding success. Increasing revenue is a major concern for most ecommerce sites. Even a small uptick in revenue can mean the difference between survival and closing down. Yet, many ecommerce sites struggle with how to increase revenue. Is the problem with the marketing or something on the website? Increasing revenue is possible and doesn’t Read more…

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5 Tips to Improve Your Customer’s Average Order Size

Sales, the most important word in any online merchant mind. Successful merchants are constantly researching, creating and innovating new ways to make more sales. For this reason and many others, it is important that when an online business gets a customer, you try as much as possible to sell many types of products to that particular customer. The following are some of the methods you can use to improve your customer’s average order size. 1. Read more…

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